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“A beautiful appearance and great usability are important characteristics of objects in everyday use. Aesthetic design radiates quality of life, appealing to our senses and acting as a source of pleasure day after day.”


Stig Leander

“The birth of a child creates probably one of the strongest emotions one can perceive in life. For me it was the moment I truly realised that we are not going to be here forever. That we are not the last of the human being gives us a sense of responsibility about what we do today and its consequences for the world our children will inherit.”


Frederic Gooris

“Perfection is not when there is nothing more to add but when there is nothing left to take away” 

Antoine de Saint-Exupery

Which pram is right for us?

We are regularly exhibiting at baby expos with our Bumbleride strollers and it is obvious that new parents-to-be often find it really hard to know what to look for in a pram. To the untrained eyes the many models look more or less the same and in many regards, they are! They all have seats, brakes, hoods etc. BUT they do not have the same wheels! And when you are outside on a track through the park, it is all about the wheels. Some prams have 3 wheels, some have 4. Some have double wheels. Some have air tyres, some have hard foam tyres. How are you meant to know the difference? Well, here is a simple guide: The harder and smaller the wheels are, the harder the pram is to push. On the other hand, air tyres can go anywhere but can puncture if you are unlucky. Keep this guide in mind while investigating your choices and note that all prams are easy to push on the smooth shop floor with no weight in them! It is also important to think about your lifestyle and what you would like to do as a parent and match the features of the pram to that. If you want to be outdoors on trails and on the beach, you will regret if your pram has wheels suitable only for an urban terrain with smooth footpaths and roads. However, the other way around is fine: large air-filled tyres are as good in the city as in the bush. Another thing to look for in a pram is the size of the seat and foot... read more

New Innovative and Engaging Toys for your Child

When it comes to choosing toys for your child there is more to choose from than you could possible ever sift through. Good news is that you don’t have to. You just need to have a think about what you would like to child to learn and what interests him/her and what you would like to look at/listen to. We LOVE educational toys where skills are learned while playing and where the activity is not just a repetition from the previous play. Therefore we are super excited to add 3 new brands to our range, Calafant from Germany, Milaniwood from Italy and Kipod from Israel. These new brands will launch in Melbourne in August at the Reed Gift Fair and Kids inStyle (part of Life inStyle). The toys and games from each brand are very different from each other but they all strive to develop the child’s do-it-yourself skills and the associated confidence that comes from being able to do things yourself. They also support the research that shows that creative children become better at problem solving and innovation. Smart toys for smart kids.  Calafant makes cardboard models that the child assembles and then decorates. Great for an indoor day or on a plane or train going somewhere. There are many different designs in various sizes and level of difficulty and they can all be disassembled and put away for another time should you run out of time before the project has been completed. For the younger children the models have lines like a colouring in book to assist the decoration and a pack of felt pens is included. For... read more

Linea by Leander

After 10 years Leander has released a new range, Linea by Leander and although the trademark soft curves are nowhere to be seen, there is no doubt that it’s a Leander: it is complete in its form and function, made of the best materials and has longevity both visually and practically. Designer Stig Leander says: “The innovative design of Linea by Leander® is not an attempt to keep the classic and organic Leander shapes at a distance. Rather it’s a sophistication of what I love. Making design that matters.” The inspiration came from the hour glass and is evident in the design of the change table, a striking piece of furniture which fits into any size nursery. Its angled legs led to the design of the cot, also featuring non-traditional lines and a story took form.     The story is now ready to be told and Linea by Leander will arrive into Australia mid-June. The range including a dresser is made from European beech in natural and a comprehensive series of textiles lets you accessorise it to your individual style and includes canopies for the cot as well as cushions and covers for the sofa.          If you would like to know more click through... read more