About Us

Hi and welcome to Danish by Design.

My name is Gillian Rose and I started this business in 2001. Today we import a substantial range of stylish, modern designer nursery furniture and infant products and toys based on true craftsmanship and innovation. Our aim is to offer Australian parents well designed products that not only look good but are super practical for both parent and child; products that have versatility and longevity and are great value.
How did it all start? Like many new mums, I was considering starting up a small home business to combine work and motherhood. While we were back in Denmark for my daughter’s first Christmas I fell in love with the amazing range of products there and decided that I wanted to make them available to Australian parents too. Although I had no knowledge of the retail industry or importing, I got started with the help of my husband and ordered my first shipment from Denmark in 2001. Fast forward and today Danish by Design is the proud distributor of many brands and has some serious celebrity clientele, including Nicole Kidman, Rebecca Twigley (Judd), Mel B and Megan Gale!

Our team thrives on the challenge of trying to find more unique products to add to our range, preferably from Scandinavia. Each product we take on board has to match our design, function and quality standards. Parents appreciate good design and high quality and we know that our cots and other products are excellent choices. We also strive to be the best we can be regarding customer service and trust that your dealings with us will be a pleasure.

Danish by Design – Quality enhances the beauty of living!
Gillian Rose, Founder